R.I.F. (aka) Reading is Fundamental is a 50 years old organization that started out by rolling its huge bookmobiles into inner-city neighborhoods to distribute free books to little kids. The R.I.F. organization has always expressed that books play an essential role in a child’s development and learning and are the building blocks for a better future. What was, and still is true for little kids is true for us big kids now. Reading is STILL fundamental for a better future!!